Al Disdero was born in the Oregon lumber
community of Linnton where his father supported his family by
working in mills that stretched up and down the Willamette and
Columbia rivers. His lumber career began during high school summers
of long hard days in a busy St. Helens lumberyard. He learned
about lumber the way a good lumberman should--standing it up in
bins, pulling contractor orders, delivering it to job sites, and
pulling jagged pieces of it from his burly hands when the slivers
were large enough to be a bother.
When Al was 19 years old, he managed a lumberyard for J.W. Copeland,
and later, he worked in sales for Weyerhaeuser's Longview mill.
It was here that he developed a deep appreciation for high-quality
lumber. The huge Douglas Fir logs processed by Weyerhaeuser yielded
truckloads of dead-clear lumber and high-quality timbers. When
Al moved back to Portland during the depression and took a job
as manager of Qualser Lumber Company, he wanted to sell the high-quality
lumber that Weyerhaeuser was producing.
In the beginning, he found little appreciation for this kind of
material. Portland builders and architects were used to using
cheap lumber, readily available at several mills close to Portland.
Undaunted, Al decided that Portland area lumber buyers didn't
understand lumber. "The thing they need" he is quoted
as saying, "is some counseling on lumber values!"
Successful at getting his message across to his Qualser Lumber
customers, Al began to look for a way to make his products available
to a larger group of people. His idea was to build a wholesale
distribution company that would maintain an inventory of high-quality
finish lumber and specialty building products. In 1953 he opened
up Disdero Lumber Company at its present southeast Portland location.
After starting his business, Al spent much of his time bumping
along the narrow, unkempt roads that connected Pacific Northwest
mills. He chose his sources carefully, inspected stacks of lumber,
and purchased the best material he could find. To complement the
clear, vertical grain Douglas Fir that would be the focal point
of his product line, Al purchased selects and finish in high-quality
Western Red Cedar, Mountain Hemlock, Engelman Spruce, and Ponderosa
Pine. He was an enthusiastic promoter of lumber for both commercial
and residential construction, and he was often referred to as
"Mr. Lumber" by the local press. Al believed that quality
building products provided great value to his customers because
they lasted indefinitely and seldom had to be replaced. He said
often, "Top quality costs less-to build the best, buy the
best!"
Al passed away in 2002 at age 90, but we remain as committed to
his vision of selling quality building products as he was in 1953.
Quality materials, competitive pricing, and the best customer
service we can provide are still the cornerstones of our business.
It was a good business plan for "Mr. Lumber" and we
see no reason to change it today. |